We will change the way people drink water sustainably.
Our core competence is based in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.
Our core competence is based in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.
At BRITA, we are directly involved in filtering, optimising and individualising this vital resource. We help people improve their water quality for personal use. Our mission statement perfectly sums it up: We offer to everybody the best possible drinking water experience according to their individual expectations.
Compliance is a key component of our entrepreneurial thinking and actions.
Our rules of conduct protect our employees our company and our customers and partners.
Compliance is a key component of our entrepreneurial thinking and actions. Our rules of conduct protect our employees, our company and our customers and partners.
To underline the importance of this principle, we have described our attitude to legal requirements and ethical issues in more detail in our Code of Conduct. The Code of Conduct serves as a guideline in our dealings with each other and, of course, in our business transactions. This naturally includes our suppliers.
Our Compliance System is supplemented by a Whistleblower System. Employees, business partners and third parties can report irregular behaviour at any time.
If you would like to learn more about our Whistleblower System or if you would like to give us information about irregular conduct at BRITA, you can find all the necessary details via the link below:
Whistleblower system
Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.
Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.
At BRITA, we are committed to staying on the right track for a successful future. That’s why we are committed to our BRITA Self-Image, which defines who we are and what we want to do, is the foundation of all our working relationships.
While we are proud of our achievements, we believe we can always do better. Our BRITA 2020 – Conquer New Waters corporate strategy outlines our targets in terms of diversification, acceleration and entrepreneurship. We want to grow, pick up speed and promote a culture of entrepreneurship and BRITA 2020 provides a roadmap of how to do so while preserving our identity.
We know that certain values have contributed to our company’s success as much as our business strategies have.
We know that certain values have contributed to our company’s success as much as our business strategies have.
These values have left an indelible mark on BRITA’s character. And are fundamentally important to us. They are:
We all strive to live by these strong values in our daily work. After all, we know they will continue to shape our identity in future and will remain critical to our success.
We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.
We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.
We feel bound to utilising water responsibly, and we endeavour to utilise our human resources conscientiously to the same degree. We are responsible for our employees, they are the base of our success. Only by selective cultivation of skills and by showing our appreciation is it possible to place such high demands on them.
Once we decide to manufacture and market a product or a service, we aim to become market leader in that particular segment. This means we strive to become no. 1 in the world in terms of market share. We will only settle for less in certain regions or market segments if doing so serves our company’s overall goals. Ultimately, we want to offer our sustainable solutions to as many people as we can reach.
BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.
In October 2019, the BRITA Mypure Max 7 was honoured with India's Best Design Award in the category of 'India's Best Design Project', by Indi Pool, for its superior design aesthetics.
An accolade of environmental excellence, BRITA received the Vending Award 2016 for our on-going commitment to sustainable business practises.
The BRITA fill&go water bottle was honoured with the prestigious iF DESIGN AWARD in the category ‘Product Design’ in February 2014.
In 2015, the “Gold Standard IiP” designation was bestowed on BRITA UK for successfully motivating its staff to achieve success.
Inside BRITA
Inside BRITA
Markus Hankammer, CEO BRITA Group
Ideally, we will have realised our vision when we celebrate our 100th anniversary in 2066. People will have grown accustomed to getting the right water for their individual needs from BRITA.
