Responsible 24/7

At BRITA, we assume responsibility for our actions and the environment, today and in the future. Our aim is to offer customers sustainable solutions with our products. Further, as a company we are committed to acting responsibly towards our employees, the environment and society.

Corporate responsibility has long been part of BRITA. After all, our products are an environmentally-friendly alternative to bottled water. As a family business that deals with water every day, we especially understand the need to safeguard our planet and its valuable resources.

We also know our employees and healthy societies are the key to our success. Our corporate sustainability practices take all this into account. We strive to continually improve our products’ performance. For instance, today the carbon footprint of one litre of BRITA-optimised water is up to 25 times smaller than that of bottled water.

We also continuously work to improve our environmental performance and have implemented a carbon management system to monitor and reduce emissions that contribute to climate change.

Our ‘Balance the Impact’ project

At BRITA, we know we have a responsibility to reduce our environmental impact. That’s why we initiated ‘Balance the Impact’, our most ambitious sustainability project to date.

‘Balance the Impact’ is based on a company-wide carbon management. This helps us measure the CO₂ emissions caused by our business activities. We calculated our BRITA corporate carbon footprint for the first time in 2015. To further cut emissions, we are pursuing a variety of company-wide measures. For instance, we are improving the energy efficiency of our production sites, our office buildings and our equipment.

We implemented a car policy that encourages the use of electric vehicles and we are gradually introducing energy-efficient LED lighting. We also want to invest in meaningful projects inside and outside our business.